Tuscan Village Salem Celebrates Opening Phase Two
Memorial Day weekend grand opening highlights include cooking classes, a grand tour 5K, Chipotle sampling tent, corn hole tournament and more

Aerial shot of Tuscan Village in Salem. Courtesy photo
Tuscan Village in Salem is a one-of-a-kind community with its 80,000-square-foot Market Basket grocery store, L.L.Bean, luxury apartments and more, but it is about to get even better.
Over the course of May, Granite Staters and visiting travelers have been able to enjoy the opening of retailers like Smuttynose Brewery, Ulta, Old Navy and more, and Tuscan Village is celebrating this phase two opening with a Grand Opening Celebration during Memorial Day weekend. From May 29 to May 31, visitors can expect a blend of experiential shopping and outdoor dining coupled with community events at Lake Park.
“We are thrilled to be opening the second phase of Tuscan Village as it provides Salem and neighboring communities with an exciting area to gather, shop and dine,” says General Manager at Tuscan Village Salem Liz Kelley in a press release. “Whether it be shopping or dining at any of our retailers and restaurants of catching some live music while playing lawn games at Lake Park, visitors will surely find their fun at Tuscan Village.”
Guests will be able to take part in live demos and equipment testing on the surrounding rail trails and at Lake Park with L.L.Bean. They will also be able to take a hands-on cooking class with Mary Ann Esposito and Joe Faro at the state-of-the-art La Scuola Culinaria at Tuscan Market using top-of-the-market kitchen tools from Williams Sonoma. Sun chasers and craft beer aficionados will enjoy the Smuttynose Beer Garden complete with lawn games, fire pits, picnic tables, live music and rotating food trucks. Visitors can also pick up a picnic basket full of wine and cheese to indulge in before they take a free gondola ride at Lake Park. Other weekend highlights include a ribbon cutting with Joe Faro and Gov. Chris Sununu, grand tour 5K race, fireworks, balloon artists, caricature sketches and more. There will also be the opportunity to win a $5,000 giveaway package that includes a $1,000 Williams Sonoma gift card, $500 gift card to L.L.Bean, three-night Smuttynose weekend getaway (complete with a four-bedroom luxury mountainside log cabin), $1,000 worth of cooking classes at Tuscan Market and Drive Custom Fit start up pack.
While the Memorial Day weekend events will be special, the fun doesn’t end when the ribbon cutting is finished. “This weekend will be a great taste of what is to come for Tuscan Village,” says Director of Marketing and Sales Edwin Santana. “We will still have free outdoor events happening all summer long including live music, movies at Lake Park, outdoor fitness classes, lawn games, volleyball and more. Other retailers will also be opening their doors over the next couple of months. We have plenty more in store for other surprises for future projects and openings around the Village.”
Parking and admission are free. Click here for all the latest updates.
About Tuscan Village
In 2016, Tuscan Brands acquired the 170-acre property formally known as the Rockingham Park with the vision of transforming it into a 3.8-million-sqaure-foot mixed-use super regional destination. Five years later, the development has opened two phases and has exploded with national brands such as Mass General Brigham, Williams Sonoma, Pottery Barn, over 1,200 luxury residences and more. Joe Faro’s vision has come to life as a destination where people can live, work, stay and play.