Tweet Smart - Leslie Poston




Seacoast resident Leslie Poston describes herself as a speaker, social media strategist, business development consultant, independent film marketer, trainer, social media enabler, writer, insomniac. And if you use the social media microblog called Twitter, you'll note that her description almost perfectly fits into the 140 characters allowed for each post or "tweet." She and fellow social media enablers Laura Fitton and Michael Gruen have co-authored an entire book on Twitter. She also organizes social media breakfasts around the region to raise awareness of the power of the tweeted word. Twitter for Dummies, eh? You probably get a lot of grief for the title. Not really, since it is for the "Dummies" series by Wiley and people have become used to the phrase. However, there is a lively "Twitter for Dummies"-bashing thread over on FriendFeed from the social media cynics. So where do you think we are in the whole social media era: is it winding down? It is just getting started, and the social media landscape will look very different by the time this arc is finished. Take the immediacy and engagement of Twitter, the connectedness of, well, everything, from Twitter and FriendFeed to Facebook and other services, add in geolocation (think GPS), micro tagging, merit scores and better mobile technology, and you will see where this is all headed. Twitter is the butt of lots of jokes, but it was a serious communication tool in the recent Iranian elections. Are there other serious sides to Twitter? Twitter has made a world of difference in so many ways, whether it's social media for social good - helping families find homes, building wells in Africa and more, all using micro donations via Twitter - social media for issue awareness; education; politics. Twitter was instrumental in the Obama campaign, yes, but it has found so much new traction that the Pentagon has released a public Q&A on how to best use micro blogging technology in government. Heck, even churches are tweeting their services now! A lot of offices are either trying to, or wishing they could, eliminate social media from the workplace, viewing it as a waste of time. Are they wrong? Yes, they are. Just like anything else, from pencil sharpening to photocopying body parts, any technology can be used by the unmotivated to waste time. Unlike the photocopied body parts, however, Twitter is actually a very useful tool for most businesses that should be encouraged and molded to fit the company's culture and guidelines. If you ran Twitter and could change one thing, what would it be? Searchable and organizable followers/following/direct messages in the user interface.

Calendar

Popular Articles

  1. Is This the Oldest Known UFO Photo? One NH Researcher Finds Out
    Ryan Mullahy, a UFO writer and researcher, set out to either verify or discredit the photo.
  2. Lyme Disease: Separating the Myths From the Medicine
    Lyme disease is here again and stirring controversy
  3. Learn the Basics of Paddleboard Yoga
    Paddleboard yoga is gaining popularity. Get in on this new aquatic trend with tips and advice...
  4. Best of NH 2014 American & Seafood Restaurants
    In this section you'll discover where to find the best steakhouse, creamy and comforting mac and...
  5. Discover the Secrets of Story Land
    An insider’s guide to historical curiosities, forgotten fairytale lore and pre-Disney...
  6. Join Jeff McLean and the NH Rebellion
    Why would people undertake a 150-mile walk from Dixville Notch to Nashua in January? Because they...
  7. A Close Encounter With Betty Hill
    In time for the Exeter UFO Festival happening at the end this month (August 30), David Mendelsohn...