Travis York - Ad Astra




Above: Photo by PT Sullivan The advertising business is a game of ups and downs, lefts and rights. No agency knows this better than Manchester’s Griffin York and Krause, which has gone through a few sets of initials in recent years. But managing change is what it’s all about, says new president of GY&K, Travis York. Setting the strategic direction for one of New England’s best known ad agencies sometimes involves zigging when most folks want to zag — particularly in New Hampshire. “There was a time when we lagged behind other parts of the country,” he says. “But we’ve caught up.” He should know. Local business is in his bloodline and his great uncle Peter Agrafiotis ran the first real advertising/PR agency in the state. Travis keeps his uncle’s old Remington typewriter near his desk, just to remind him how time flies in the advertising business.
Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags

Popular Articles

  1. Exercise in Disguise
    Fitness can be fun — if it’s camouflaged. Here’s how to dance, drum and surf your way to a...
  2. Counterpoint: The Positive Effects of Rail
    In our July issue, James Pindell discussed the politics of a Boston-NH rail line. Here, a local...
  3. Host an Outdoor Harvest Party
    Friends gather for a harvest dinner at the historic Canterbury Shaker Village - find inspiration...
  4. Hang Gliding in New Hampshire
    Want to be a bird? Try a little flying.
  5. A Feast on Main Street
    After a year off, The Farmers Dinner returns to Nashua this September for a one-of-a-kind formal...
  6. The Best Events on the Water This August
    Check out our favorite lake and oceanfront events.
  7. Local Yoke Jerry Courser
    Old-fashioned friendly farmer Jerry Courser talks ox
Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags