Travis York - Ad Astra




Above: Photo by PT Sullivan The advertising business is a game of ups and downs, lefts and rights. No agency knows this better than Manchester’s Griffin York and Krause, which has gone through a few sets of initials in recent years. But managing change is what it’s all about, says new president of GY&K, Travis York. Setting the strategic direction for one of New England’s best known ad agencies sometimes involves zigging when most folks want to zag — particularly in New Hampshire. “There was a time when we lagged behind other parts of the country,” he says. “But we’ve caught up.” He should know. Local business is in his bloodline and his great uncle Peter Agrafiotis ran the first real advertising/PR agency in the state. Travis keeps his uncle’s old Remington typewriter near his desk, just to remind him how time flies in the advertising business. Edit Module
Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags

Calendar

Edit ModuleShow Tags
Edit ModuleShow Tags

Popular Articles

  1. UFOs in New Hampshire
    Fifty years ago this September, a UFO was spotted over Exeter. Or was it something else? This...
  2. Doughnuts Worth the Drive
    There's nothing like made-from-scratch doughnuts. Here's where to find some great ones in New...
  3. Basque-Style Paella
    NH's Hillary Davis shares a recipe from her new cookbook, "Le French Oven."
  4. Stories of Transformations on the Appalachian Trail
    No one walks the 2,180 miles of the Appalachian Trail and emerges unchanged. Nearly three of...
  5. Chain Restaurants Are Stepping It Up
    As the competition increases and diners have more choices than ever, chain restaurants are forced...
  6. DIY Ideas for Decorating with Late Summer Flowers
    Brighten up your home with these DIY decorating tips and ideas using late summer flowers.
  7. Follow Artoo the Osprey's Incredible Journey
    Each year, at about this time, an osprey nesting in New Hampshire begins an amazing journey deep...
Edit ModuleShow Tags
Edit ModuleShow Tags