Travis York - Ad Astra




Above: Photo by PT Sullivan The advertising business is a game of ups and downs, lefts and rights. No agency knows this better than Manchester’s Griffin York and Krause, which has gone through a few sets of initials in recent years. But managing change is what it’s all about, says new president of GY&K, Travis York. Setting the strategic direction for one of New England’s best known ad agencies sometimes involves zigging when most folks want to zag — particularly in New Hampshire. “There was a time when we lagged behind other parts of the country,” he says. “But we’ve caught up.” He should know. Local business is in his bloodline and his great uncle Peter Agrafiotis ran the first real advertising/PR agency in the state. Travis keeps his uncle’s old Remington typewriter near his desk, just to remind him how time flies in the advertising business.
Edit ModuleEdit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags

Popular Articles

  1. Steven Tyler Gives Back
    The rocker's new charity, Janie's Fund, benefits victims of child abuse and neglect.
  2. Best of NH 2016 Desserts, Ice Cream Stands, Coffee and Bakeries
    Ready for coffee and dessert? Step it up a notch with locally roasted brews, ice cream macarons,...
  3. Star maker Kathy Longsderff
    Kathy Longsderff of New England Models Group talks about the modeling industry in NH and the...
  4. Sugar Hill: The Place to Be This June
    June is the best time to catch the meadows of Sugar Hill lit up with blooming lupine. Here's your...
  5. The Inability to Smell Causes Big Issues
    A look into the causes of impairment of the sense of smell and the effects it can have on your life.
  6. Building on Hope The Manchester Police Athletic League
    Neighbors have looked at the huge, boxy edifice for years without much thought, but the former...
  7. Local Teens Get Their Socrates On
    The Souhegan High School Ethics Forum has earned national attention for its Socratic philosophy...
Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags