From the Floor Up




When it comes time for your next decorating project, let the rug do the ground work for you. Want to decorate a room but don’t know where to begin? Start from the floor up — a strong foundation is the cornerstone of any solid design. The rug will set the stage — it’s the opening act before the curtain(s) goes up.Begin with a rug you like, one that reflects your personality and your lifestyle, which can inspire a design theme to help your room take shape. The rug will define your style through color, texture, pattern, size and scale. Here’s a profile of three companies whose rugs can do the ground work for your next decorating project.Company C – PersonalityCompany C plays reveille with a rich range of robust color. Offering a colorful display of handcrafted wool rugs, furniture, bedding, fabrics and textiles, these products are designed for people who live colorfully and love adventure.“The color can make or break the design,” says co-owner Chris Chapin, who also performs as design and creative director. Though choosing a mix of colors can be tricky, she skillfully mingles several different combinations in most every design.The options for decorating around these rugs are wide open, much like the color palette itself. Furnishings should be bold pieces full of character and strong enough to stand out against these powerful rugs. When decorating, select interesting and whimsical items — mix it up with chunky rustic or contemporary accents. Add some wrought iron for contrast and painted furniture for an additional splash of fun. Company C makes it easy to bring it all home with a tantalizing line of coordinates.Pars Oriental Rugs – PresenceAfter 22 years of selling high-quality carpets to discerning shoppers, co-owner Mohsen Ahadi’s best advice is to “select something you love.” Pars’ loyal, educated clientele understand value and quality. These exquisite rugs, with their intricate designs and rich jewel tones, have such a powerful presence they can be viewed as an art form.An oriental rug sets off a fine antique, like a velvet pillow displays a diamond in the jeweler’s showcase. When choosing companion fabrics, the color and scale of a pattern should complement, not compete, with the carpet. Potted palms, ceramic lamps, inlaid mahogany tables and gilded mirrors beautifully embellish these carpets.Portsmouth Quality Flooring – Performance Practical and pretty, many natural and synthetic wall-to-wall carpets are available in a fabulous assortment of colors, textures and patterns. So many, in fact, that rendering suggestions for decorating tips would be too general — this is truly a custom product.Portsmouth Quality Flooring’s owner, Jorge Larenas, also provides master installers for a custom fit. While there has been a long-standing trend toward natural fibers, there are situations where synthetic carpets, which won’t rot or shed, may perform better. User friendly for tumbling tots, wall to walls also provide great sound insulation and better acoustics, qualities ideal for home theatres.Company C 102 Old Turnpike Rd. Concord (603) 226-4460 www.companyc.comPars Oriental Rugs 123 Congress St. Portsmouth (603) 427-2533 www.parsorientalrugs.comPortsmouth Quality Flooring 2040 Lafayette Rd., Rte. 1 Portsmouth (603) 436-3422 www.portsmouthflooring.com

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